Trophy Club, located in the Dallas/Fort Worth region, is becoming a prominent business destination in 2025. With a growing population, high household incomes, and targeted economic initiatives, the town offers numerous opportunities for businesses and investors. Key highlights include:
- Population Growth: A 56.19% increase from 2010 to 2020, reaching 12,533 residents.
- Affluent Demographics: Average household income of $168,770 and a median of $193,026.
- Business Support Programs: Thrive Business Grant (TBG) provides up to $20,000 for business improvements, and the Economic Development Corporation allocated $300,000 in 2023 for economic activities.
- Prime Location: Over 21,000 daytime population within a 3-mile radius, supporting local businesses.
- Emerging Opportunities: Key sectors like short-term rentals, hospitality, and professional landscaping are thriving.
The town is also advancing redevelopment projects, like the Small Area Plan for the SH 114 corridor, and infrastructure upgrades with a proposed $8.15 million bond. Trophy Club’s Strategic Plan 2025-2030 focuses on community growth while maintaining quality standards, making it an attractive hub for businesses and investors alike.
Sourdough bagel recipe transforms hobby into business in Trophy Club
Growing Industries and Business Opportunities
Trophy Club’s business scene in 2025 thrives on key growth sectors, fueled by a well-educated and affluent population. With nearly two-thirds of residents over 25 holding a bachelor’s degree or higher, there’s a growing demand for specialized services and premium offerings. These trends are shaping opportunities for entrepreneurs to carve out their niche in the town’s evolving economy.
Short-Term Rentals and Hospitality Services
The short-term rental market in Trophy Club has grown significantly, with 877 properties and temporary housing options available as of July 2025. It’s a lucrative space: monthly rental rates for houses range from $2,800 to $6,977, while short-term bookings bring in between $1,132 and $4,797. A typical three-bedroom home earns about $4,750 per month.
This market increasingly caters to corporate housing needs, offering fully furnished accommodations with dedicated workspaces and high-speed Wi-Fi – perfect for remote workers and traveling professionals. Pet-friendly properties have also gained popularity, broadening the appeal to a wider audience.
However, excelling in this competitive space often requires professional management. Companies like Trend Property & Management, a trusted Superhost on Airbnb with over 100 positive reviews, emphasize the value of comprehensive services:
"We take care of the marketing, listing, maintenance, and support all our guests. Increase your revenue and decrease your stress – work with Trend Property & Management for your listings on Airbnb and other furnished rental platforms."
To stand out, properties need to maintain high ratings – typically between 4.9 and 5 stars – by excelling in areas like cleanliness, location, and overall guest experience. While the market is promising, success demands both time and financial commitment. Beyond short-term rentals, related industries like professional landscaping are also seeing a surge in demand.
Professional Landscaping and Outdoor Services
Trophy Club’s landscaping industry caters to both residential and commercial clients, offering services year-round. The focus has shifted toward sustainable, low-maintenance solutions that address water conservation while maintaining aesthetic appeal. Businesses in Texas are increasingly replacing water-intensive turfgrass with native plants, xeriscaping, and smart irrigation systems.
The commercial sector is also embracing functional outdoor spaces that double as employee gathering spots and customer-friendly areas. Enhanced landscape lighting, including LED pathway lights and motion-sensor systems, is in high demand for both security and visual appeal. Artificial turf, combined with evergreen shrubs and other low-maintenance plants, has become a popular choice, helping property owners cut down on upkeep costs. In fact, quality landscaping can increase property values by up to 15%.
Sustainability is now the norm in landscaping. Rain gardens, permeable pavers, and other eco-friendly solutions are gaining traction, driven by corporate social responsibility initiatives. As Landscape Professionals of Texas (LPT Inc) explains:
"Sustainable commercial landscaping represents a confluence of environmental responsibility, financial prudence, regulatory readiness, and social impact."
Traditional methods often result in higher long-term water and maintenance costs, making sustainable alternatives more appealing. Businesses that specialize in drought-tolerant native plants and water-efficient systems are perfectly positioned to meet this growing demand.
Both the short-term rental and landscaping sectors are thriving in Trophy Club, supported by the town’s business-friendly policies and strategic economic initiatives. Entrepreneurs interested in tapping into these opportunities should reach out to the Town Manager’s Office for information on EDC 4B funding and other incentives.
Development Plans and Investment Projects in Trophy Club
Trophy Club is making bold moves to reshape its business environment, guided by the Strategic Plan 2025-2030. The town has allocated significant resources to redevelopment and infrastructure improvements. Among these, an $8.15 million bond is under consideration for capital projects, with $7 million earmarked for street improvements. Additionally, the town has committed $300,000 through its Economic Development Corporation (EDC), a $2.5 million EDC fund balance, and is exploring the use of a tax increment reinvestment zone (TIRZ) fund tied to recent developments.
A major community project is already in motion: a $2.49 million renovation of the town’s pool and splash pad. In March 2025, the Trophy Club Town Council approved a $300,500 contract with Parkhill for professional services. Construction is set to begin after the 2025 pool season, with contracts expected to be finalized by July or August 2025.
"That will give us the longest opportunity to get it done."
These investments are laying the groundwork for further redevelopment, particularly along key business corridors.
How the Small Area Plan Affects Economic Growth
The Small Area Plan is one of Trophy Club’s most ambitious redevelopment efforts, targeting the SH 114 corridor – described as "the last major business district within the Town with the potential for significant change".
This plan seeks to address the inconsistent appearance and functionality of the SH 114 area, which has been shaped by multiple property owners and varying zoning standards. By introducing unified development guidelines, the town aims to create a cohesive and vibrant business hub.
Community involvement has been a strong focus for this initiative. So far, the project website has attracted over 2,700 views, an explanatory video has been viewed nearly 3,000 times, 595 residents have completed surveys, and 25 people attended an open house in Q1 2025.
"The Small Area Plan is the next logical step for the SH 114 corridor, building on recent improvements made by neighboring communities."
The plan will include detailed recommendations for capital projects, future land use, and specific development opportunities.
Business Opportunities for Entrepreneurs and Investors
While large-scale investments set the stage, Trophy Club is also creating immediate opportunities for entrepreneurs and investors through targeted programs.
For 2025, the town has increased Thrive Grant funding to $150,000 to encourage new business applications and provide flexibility for additional incentive projects. One notable opportunity is the "Grama TC" project, located near Highway 114 and Trophy Wood Drive, which offers prime potential for investors. With rising demand for retail space, businesses that cater to the town’s affluent and educated residents are well-positioned for success.
"The proposed plans are not only feasible but also strategically positioned to capitalize on this growth, ensuring that Trophy Club remains an attractive destination for businesses and shoppers alike."
Trophy Club’s incentive packages go beyond grants, offering tailored support to businesses that align with the town’s vision and standards. In fact, a 2021 Citizen Survey revealed that 71% of respondents were satisfied with the town’s economic development efforts.
Businesses interested in EDC 4B funding or other incentives can contact the Town Manager’s Office at 682-237-2901. With infrastructure upgrades, focused redevelopment plans, and robust funding programs, Trophy Club is positioning itself as a prime location for business growth and investment.
Business Hospitality and Corporate Event Facilities
Trophy Club’s prime location near major corporate headquarters has made it a hotspot for professional meeting spaces and corporate events. Local economic efforts have further enhanced its reputation as a go-to destination for business gatherings. In response, venues in the area are stepping up to meet the specific needs of corporate clients.
Business-Focused Event Venues
Trophy Club is home to several venues tailored for corporate events. For instance, the Trophy Club Country Club offers private dining rooms and comprehensive event planning services, making it a convenient choice for hosting business gatherings. Importantly, you don’t need to be a member to book an event there.
When selecting a venue, it’s crucial to consider practical factors like easy access from the Dallas–Fort Worth area, ample parking, and on-site catering options.
Aloft Trophy Club Westlake: A Hub for Business Hospitality
One standout option in the area is Aloft Trophy Club Westlake, which exemplifies modern business hospitality. The hotel features a 2,242-square-foot meeting space that can be divided into smaller rooms for breakout sessions. It accommodates up to 156 guests for receptions or 80 in a theater-style setup.
"Our conference space in Trophy Club, TX is perfect for corporate collaborations and sessions. Be relaxed and energized in an environment that is different, by design while being productive."
- Aloft Trophy Club Westlake
The Tactic Meeting Room at Aloft is designed with business needs in mind. It boasts floor-to-ceiling windows for natural light, wall-mounted oversized TVs, high-speed Wi-Fi, and advanced audio-visual equipment. The room’s flexible configurations make it ideal for various corporate setups, from presentations to interactive workshops. Here’s a quick overview of the meeting configurations available:
| Meeting Configuration | Capacity | Best For |
|---|---|---|
| Theater Style | 80 people | Presentations, keynotes |
| Schoolroom Style | 40 people | Training sessions, workshops |
| Conference Style | 20 people | Board meetings, discussions |
| U-Shape | 24 people | Interactive meetings |
| Reception | 156 people | Networking events, celebrations |
| Banquet | 80 people | Corporate dinners, awards ceremonies |
In addition to the meeting spaces, the hotel features an outdoor patio perfect for networking breaks or team-building activities. The WXYZ bar and Remix Lounge offer casual settings for pre- or post-event mingling. Other amenities, such as a fitness center, outdoor pool, and business center, add to its appeal for corporate guests.
"Fueled by today’s robust technology and the hotel’s open social spaces, both inside and out, to energize the day on your terms."
- Aloft Hotel
Aloft Trophy Club Westlake plays a pivotal role in supporting Trophy Club’s ambitions to become a leading destination for corporate events. With its thoughtful design and modern amenities, it’s helping to shape the town’s dynamic business environment.
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Future Business Development in Trophy Club
Trophy Club’s future growth is guided by a Strategic Plan that aims to balance development with the community’s core values. This plan prioritizes public safety, quality of life, dependable infrastructure, excellent housing, and strong support for local businesses. These priorities set the stage for thoughtful and sustainable business expansion.
At the heart of these efforts is the Economic Development Corporation 4B (EDC 4B), an organization dedicated to driving economic growth in Trophy Club. The EDC 4B focuses on reducing unemployment, boosting job opportunities, and promoting public welfare. But their mission goes beyond just attracting new businesses. They work to build strong relationships with current business owners and offer extensive support to businesses considering a move to Trophy Club.
Trophy Club’s prime location in the rapidly expanding Dallas/Fort Worth area gives it a distinct edge for development and commercial growth. The town offers tailored incentives to businesses that align with its vision, creating a selective yet supportive environment for growth. Businesses interested in exploring funding or incentive opportunities through EDC 4B can connect with the Town Manager’s Office. These initiatives encourage ongoing investment and innovation.
One standout example of this innovation is the "Grama TC" project, which focuses on thoughtful development along Highway 114 and Trophy Wood Drive. This project emphasizes cohesive design, public amenities, and improved connectivity, ensuring that the area grows in a way that reflects the community’s values. Rather than simply maximizing individual plots, the town prioritizes long-term, community-focused development.
Community involvement has been a cornerstone of Trophy Club’s business strategy. The Strategic Plan was shaped by significant input from residents, highlighting the importance of aligning growth with community expectations.
"We had a nice participation and community from the town residents." – Mayor Jeannette Tiffany
Trophy Club’s demographics also make it an attractive place for businesses. With an average household income of $168,770 and a poverty rate of just 2.88%, the town boasts a well-educated and affluent population. In fact, nearly two-thirds of residents over 25 hold a bachelor’s degree or higher. Additionally, a daytime population of over 21,000 within a 3-mile radius provides businesses with access to both residents and commuters.
The town’s steady growth further supports long-term business investment. Since 2010, Trophy Club’s population has grown by 56.19%, with an annual growth rate of 0.33%. Situated in the booming DFW region, Trophy Club offers businesses a stable and affluent market to thrive in.
Looking forward, the town is committed to prioritizing quality over quantity in business development. Trophy Club actively seeks businesses that align with its vision of a vibrant, connected community. According to a 2021 Citizen Survey, while 71% of respondents were satisfied with economic development, 77% expressed a desire for more retail and dining options. This feedback directly shapes the town’s business recruitment efforts.
The ongoing Small Area Plan process further highlights Trophy Club’s dedication to transparent and community-driven growth. In February 2025, McAdams presented updates on the plan at a Town Council meeting, including two concepts for discussion. The Council’s decision to hold additional work sessions underscores their commitment to thorough and thoughtful planning.
Trophy Club’s approach to business development is rooted in balance and collaboration. By combining strategic planning, community input, and targeted support, the town is creating an environment where businesses can thrive while contributing to a vibrant and connected community.
Conclusion
Trophy Club’s business environment in 2025 showcases a town on the rise, blending strategic growth with a wealth of opportunities. Its prime location within the booming DFW region, paired with a dedication to thoughtful development, makes it an appealing choice for businesses and investors alike.
Emerging industries in the area present exciting prospects for entrepreneurs. Sectors like short-term rentals, hospitality, and professional landscaping highlight the town’s focus on enhancing quality of life and supporting sustainable growth.
Programs such as the Small Area Plan and Thrive Business Grant emphasize Trophy Club’s forward-thinking approach to fostering business development. These initiatives reflect a strong commitment to nurturing enterprise while preserving the community’s character and standards.
The hospitality industry remains a cornerstone of the local economy. Facilities like Aloft Trophy Club Westlake exemplify modern business hospitality, providing venues for corporate events and meetings while contributing to local employment and retail growth.
Trophy Club’s broader vision is outlined in the Town of Trophy Club Strategic Plan 2025-2030. This roadmap underscores the town’s commitment to being a connected and vibrant community, with priorities spanning public safety, infrastructure, housing, business support, and community engagement.
Financially, the town is well-positioned for sustained growth. With $300,000 allocated by the Economic Development Corporation and a proposed revenue budget of $776,250 for 2025–2026, Trophy Club demonstrates its readiness to support business expansion through robust funding and targeted incentives.
FAQs
What economic programs and resources are available to support new businesses in Trophy Club?
Thrive Business Grant: Supporting Local Growth
Trophy Club provides local businesses with the Thrive Business Grant, a program offering reimbursable matching funds to help with projects such as facade improvements and interior renovations. For 2025, the program’s funding was set at $150,000, with grants covering up to 75% of project expenses, capped at $20,000 per project.
Recent changes to the grant include updated eligibility criteria and stronger accountability measures, making it easier for new businesses to participate. These updates reflect Trophy Club’s dedication to encouraging economic development and supporting entrepreneurs within the community.
What impact will the Small Area Plan for the SH 114 corridor have on Trophy Club’s business growth?
The Small Area Plan for the SH 114 corridor aims to make Trophy Club safer, improve traffic movement, and strengthen connections throughout the area. This forward-thinking project focuses on upgrading infrastructure to support growth while making the region more accessible for businesses and residents alike.
By combining commercial development with community-centered upgrades, the plan is set to draw in new businesses, create economic opportunities, and align with Trophy Club’s vision for a vibrant and prosperous business environment well into 2025 and beyond.
What factors are driving the growth of short-term rentals in Trophy Club, and how can property owners succeed in this market?
The short-term rental scene in Trophy Club is booming, thanks to growing interest from both leisure seekers and business travelers. Hosts in this area enjoy average yearly earnings of $19,224, with occupancy rates hovering around 38%. The town’s location near corporate centers and popular attractions adds to its appeal, drawing a steady stream of visitors.
For property owners aiming to thrive in this market, it’s crucial to focus on a few key strategies. Start by optimizing your listing – use high-quality photos and write detailed, engaging descriptions to stand out. Set competitive pricing to attract more bookings, and ensure you’re in compliance with local regulations, such as the proposed rental registration program. Keeping your property well-maintained, fully equipped, and ready for peak travel seasons can also boost guest satisfaction and, ultimately, your bottom line.
